Mentions and Visibility

Mentions

The number brand’s mentions across Responses from Queries tracking Visibility

Visibility

The percentage of Responses mentioning your Brand across Responses from Queries tracking Visibility

Formula:

Visibility = (Number of Responses Mentioning Your Brand / Total Number of Responses) × 100

Example

Given query:

“Best digital marketing agencies 2025”

if in the responses of the query above, "Acme Limited" is mentioned in 70 out of 100 AI responses, Visibility = (70 ÷ 100) × 100 = 70%.

Note

• Visibility shall track non-branded queries only (queries not containing your brand’s name) (e.g., not "Acme Limited reviews") to measure organic competitive mentions.
• if your entity is mentioned more than once in a responses, the mention will only count as 1 per response.