Visibility

Measures how often your brand is mentioned in AI responses to a specific query, expressed as a percentage of responses containing at least one mention. It shows your brand’s prominence in relevant conversations.

Formula:

Visibility = (Number of Responses Mentioning Your Brand / Total Number of Responses) × 100

Example

Given query:

“Best digital marketing agencies 2025”

if in the responses of the query above, "Acme Limited" is mentioned in 70 out of 100 AI responses, Visibility = (70 ÷ 100) × 100 = 70%.

Note

Visibility shall track only for queries not containing your brand’s name (e.g., not "Acme Limited reviews") to measure organic competitive mentions.
if your entity is mentioned more than once in a responses, the mention will only count as 1 per response.