Position

Position

The position in a response on which your brand is mentioned compared to your competitors.

Avg. Position

The average position of your brand’s mentions across Responses from Queries tracking Visibility

For example, if your brand is usually listed first, your average position will be close to 1

Note:

  • If either your brand nor competitors are mentioned in a response, the value for the response for the non mentioned entity, is n/a and it will not be counted towards the calculation of Avg Position

Avg Position Calculation

WorkDuo calculates the Average Position across a selected date range with the sum of positions across the date range and not by doing over the number of brand mentions.

The results will differ from calculating the Avg. Position for each day and doing the avg across the selected date range, as we believe that our method is more accurate and representative of the stats, as some dates may or may not have responses available.

Table with sample data showing responses and positions over 3 days

Response IDPositionDate
Response #11Day 1
Response #26Day 1
Response #33Day 1
Response #4n/a (no mentioned)Day 1
Response #57Day 2
Response #69Day 2
Response #74Day 2
Response #83Day 3
Response #97Day 3
Response #109Day 3
Response #114Day 3

Avg Position for a brand = (Sum of all position across responses with brand mentions) / number of responses with brand mentions)

  • For Day 1, Avg Position = (1+6+3) / 3 = 3.33
  • For Day 2, Avg Position = (7+9+4) / 3 = 6.67
  • For Day 3, Avg Position = (3+7+9+4) /4 = 5.75
  • For Day 1 to Day 3, Avg Position = (1+6+3+7+9_4+3+7+9+4) / 10 = 5.3

IF we do an average day by day it would be = (3.33 + 6.67 + 5.75) / 3 = 5.25.

This differs from our calculation of 5.3 of taking all positions and mentioned responses across the selecte date range.

OpenAPI: Obtaining Avg Position across dates.

To obtain the Avg Position using the OpenAPI, you may use the Get Entity Metrics and input interval to be selectedDateRange

curl --location '[https://api.workduo.ai/data/v1/metrics/entities/primary?projectId={projectId}&interval=selectedDateRange&dateRange=last7days](https://api.workduo.ai/data/v1/metrics/entities/primary?projectId=cmioe4hug0040ml2bc67431a5\&interval=selectedDateRange\&dateRange=last7days) '   
--header 'Authorization: Basic {Base64EcondedToken}'