Queries and Topics

Query

A question or prompt submitted to AI platforms (e.g., ChatGPT, Perplexity) to gather responses about your brand or industry. Queries drive the monitoring process by targeting specific topics or competitor comparisons.

Example: “Best digital marketing agencies 2025” to check if Acme Limited is mentioned or “Acme Limited reviews” to assess sentiment.

Topic

A category that groups related queries to organize insights around key areas, such as your brand’s services or industry trends. Topics simplify analysis by clustering queries with similar intent.

Example: Queries like “Best digital marketing agencies 2025” and “Top marketing firms for SMEs” are grouped under “Marketing Services.”