A source (e.g., website, article) referenced in an AI response to support its answer. Citations help verify the credibility and context of brand mentions or sentiment.

Citation Related Metrics

Citation Count

Number of times a citation was reference across all responses.

A unique citation url can be reference and counted more than once in the same responses

Citation Used

For URL:

The percentage of Responses that using this citation URL over the total number of Responses in the selected filters.

Citation URL will only be counted once per responses if used.

Citation Used = (Number of AI Responses using Citation URL)/ (Number of AI Responses )

For Domain:

The percentage of AI Responses that using this citation Domain over the total number of AI responses in the selected filters.

A Citation URL will only be counted once per Response. If 2 different citation URLs with the same domain are used in the same response, it will be counted as 1

Citation Share

For URL: The percentage of all citation occurrences attributed to a URL across AI responses in the selected filters.

Citation Share = (Citation Count of URL) / (Total Citation Count of URL)

For Domain: The percentage of all citation occurrences attributed to a Domain across AI responses in the selected filters.

Citation Share = (Citation Count of Domain) / (Total Citation Count of Domain)

Owned Citation

For Metrics such as Owned Citation Count, it refers to citations that are owned by the brand.

Unique Citation Count

Number of Unique Citation URL within a Domain. Only applicable for domain citations.

Mentioned in Citation

If your brand is mentioned in the citation page content. This differs from brand mentions or visibility as that one tracks it from the response.