Share Of Voice

Measures the proportion of mentions of your brand compared to mentions of your brand and competitors in AI responses, expressed as a percentage. It indicates your brand’s market presence relative to competitors.

Formula

SOV = (Responses Mentioning Your Brand / (Total Responses Mentioning Your Brand + Total Responses Mentioning Your Competitors)) × 100

Example:

Given the query

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if Acme Limited is mentioned in 70 AI responses and competitors (Competitor A, Competitor B, etc.) are mentioned in 80 responses combined, SOV = (70 / (70 + 80)) × 100 ≈ 46.7%.

Notes

• SOV shall track only for queries not containing your brand’s name (e.g., not "Acme Limited reviews") to measure organic competitive mentions.
• if your brand is mentioned more than once in a responses, the mention will only count as 1 per response.