Share Of Voice

The percentage of Responses that mention your Brand, compared to Responses mentioning your brand and competitors, across Responses from Queries tracking Visibility

If neither your brand nor competitors are mentioned in the response, the value for the response is n/a and it will not be counted towards the calculation.

Formula

SOV = (Responses Mentioning Your Brand / (Total Responses Mentioning Your Brand + Total Responses Mentioning Your Competitors)) × 100

Example:

Given the query

Best digital marketing agencies 2025

if Acme Limited is mentioned in 70 AI responses and competitors (Competitor A, Competitor B, etc.) are mentioned in 80 responses combined, SOV = (70 / (70 + 80)) × 100 ≈ 46.7%.

Notes

• SOV shall track only for queries not containing your brand’s name (e.g., not "Acme Limited reviews") to measure organic competitive mentions.
• if your brand is mentioned more than once in a responses, the mention will only count as 1 per response.